In order to succeed in any online business and see real results, it's important to find ways to keep bringinig traffic to your sites. Perhaps the best way to find this kind of traffic is to learn ways to optimize your website so it appeals to search engines. Unfortunately, Internet marketers these days are focusing more on tricking the search engines, than helping them. And so many websites using these less ethical tactics end up getting banned from the big search engines. Of course there are some webmasters who don't know that what they're doing is unethical. In both the scenarios, it's the lack of knowledge that pushes them to take bad steps. In order to get your SEO tactics correct, it's important to know what you're doing wrong. Let's look at some of the SEO mistakes you should be mindful of during your optimization efforts.
Graphics and images are a good way to give your site instant appeal, but be careful about putting too many on your site or you'll be damaging your SEO efforts. Having a high number of images on your website will leave less room for search engine friendly content, which will lead to a lower ranking. When you see text written on images, it's not going to have the same impact as the plain text within your site's pages. Search engines cannot read images, so any text on them is absolutely useless as far as SEO is concerned. If you do use graphics, be sure to put your chosen keywords within the ALT attribute for each image. Search engines are able to read your ALT attributes, so having your keywords in there can assist your ranking in the long run.
Don't forget to put the ALT tags in all the images on your site. ALT tags describe an image when it's still loading.
However, if you use ALT tags in your images, you will also get a higher ranking with the search engines. People usually don�t remember this about optimizing websites. That�s why ALT tags should be made using keywords so that readers and search engines both can know what your site is about.
When adding content to your site you must please both the readers and the search engine. Design is important but for SEO purposes, having relevant content that is formatted a certain way and matches the searchers query carries more weight. The content on your site plays a big role in your site�s ranking. Try not to add any individual posts to your site that are less than 300-400 words and your keywords should number between 3-5 inside every 100 words of content. The page title should match the keywords of the specific content. Too many keywords in your content will get your site penalized. All in all, when it comes to SEO, you should always be ethical. The webmasters use such techniques really don�t know how they�re damaging their sites by using such methods. You would not want to put a load of keywords into your website because you may be perceived as a spammer. Similarly, having copied content will tarnish your reputation and get you in the bad books of the search engines. Whether you�re a do-it-yourselfer or you wish to hire an SEO professional, just know that it�s always about using the good SEO techniques.